People Still Buy From People In my recent article on marketing, I shared a simple but important reminder: “The world is changing. But the human element in marketing remains irreplaceable.” …
The Principles of Marketing Are the Same Marketing has gone through a massive transformation. Seven years ago, when I led marketing for a company, traditional methods …
The Genius Who Took Apple to the Next Level When Steve Jobs passed away in 2011, many doubted whether Apple could continue to thrive under new leadership. Jobs had been …
The Digital Economy When we first ventured into the field of education technology (edutech) during the onset of the COVID-19 pandemic in 2020, I began to develop a deeper u…
The Response of MSMEs to the Rise of AI During the first and second waves of the COVID-19 pandemic, our business, like many micro, small, and medium enterprises (MSMEs), st…