leadership.

The Future of MSMEs in the Philippines with AI

The Future of MSMEs in the Philippines with AI

The Response of MSMEs to the Rise of AI During the first and second waves of the COVID-19 pandemic, our business, like many micro, small, and medium enterprises (MSMEs), struggled to survive. The pandemic exposed a painful reality: large companies with vast resources could swiftly adapt, launching e-commerce platforms, enhancing logistics, and executing digital campaigns. Meanwhile, small businesses lacked the capital, digital literacy, and tools to keep up. Their resilience was admirable, but not enough. Many were unable to compete or remain visible online. The crisis taught us that survival in a digital-first wo…

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Coffee Badging Among Filipinos Explained: Essential HR Insights

The New Workplace Trend: Coffee Badging One Monday morning, a friend invited me to go to the gym. Curious, I asked him, "Wala kang pasok?" (“You don’t have work to…

Talk to Humans, Not Robots: How AI Can Ruin Your Sales Targets

People Still Buy From People In my recent article on marketing, I shared a simple but important reminder: “The world is changing. But the human element in marketing remains …

Book Review: Courageous Marketing by Udi Ledergor — A Bold Blueprint for Modern B2B Marketing Success

B2B marketing today faces a tough crowd. With countless campaigns looking and sounding alike, standing out is more than a goal—it’s a necessity. In Courageous Marketing:…

Marketing Tips: The Algorithm of Modern Consumers

The Principles of Marketing Are the Same Marketing has gone through a massive transformation. Seven years ago, when I led marketing for a company, traditional methods …

Business and Government: How to Harmonize Separation and Partnership for Growth

The Two Worlds: Business and Government I stand at the intersection of two worlds—business and government. Since 2010, I’ve been an entrepreneur. By God’s grace, my team and …